Email Campaign Mailings and Abandoned Cart Followup Process

These mailings are sent to customers who have abandoned their carts without purchasing. The automated emails can offer priority codes to customers offering them a discount if they complete their purchase, and can also contain a link directly back to the customer's existing cart. See Email Marketing Campaigns for more details.

Mailing Parameters

This mailing supports the following search and replace parameters:

• [varAuthorName] - The Company Name of the author.
• [varCartModifiedDate] - The last date the cart was accessed on.
• [varFirstName] - The customer first name.
• [varContactName] - The customer first and last name.
• [varProductList] - A comma separated list of products in the cart.
• [varProductListWithOptionName] - A comma separated list of products in the cart with product option names.
• [varFirstProduct] - The first product listed in the cart.
• [varFirstProductWithOptionName] - The first product listed in the cart with the product option name.
• [varCartLink] - The URL back to the cart.

Mailing Sample Content

Body (Text)

Did you forget? You visited [varAuthorName] on [varCartModifiedDate], and it looks like you were looking for [varProductList].

Complete your order within the next 24 hours, and we'll give you 10% off with coupon code XXXXXX!

We understand that you are busy, so we made sure that everything is still in your cart. You can use this link to go straight to your cart and finalize your order:

[varCartLink]

The discount code would be optional and configured separately.

How to Send

This mailing is sent through the Abandoned Cart Followup Daily Process. You will need to choose your Mailing and the Look Back Days per the Email Marketing Campaigns instructions.

SOLO Server Shared and Dedicated URL authors will need to contact support@softwarekey.com to set up and enable this process.

Daily Process Input Xml Elements

The Input Xml for this process includes the following elements:

OverrideOfferProduct

Optional True/False value which determines whether to override the Notify Product setting on the customer record. If omitted or set to false, emails will only be sent to eligible customers with the Notify Product setting enabled, while if set to true, all eligible customers will receive an email regardless of the Notify Product setting.