Email Marketing Campaigns

Email marketing campaigns allow you to send automated marketing emails to customers who have abandoned their carts without making a purchase. The automated emails can offer priority codes to customers offering them a discount if they complete their purchase, and can also contain links directly back to the customer's existing cart. To set up an email marketing campaign, follows these steps:

• If applicable, create any priority codes that will be used with the campaign. See Priority Discount Codes for more information. A discount price may incentivie the customer to complete their abandoned cart order. If you want to limit the priority code so that it can only be used with a campaign, be sure to check the "Email Campaign Only" checkbox when setting up the priority code.
• Create the mailing(s) for the campaign. A campaign can have up to two mailings sent. See Email Campaign Mailings for more information on creating these mailings.

Once the mailing is configured, you need to set

• From the SOLO Server menu, select Store / Advanced Cart Options then click the Edit button.
• In the Email Campaign Options section:
  • Check the "Email Campaign Enabled" checkbox to enable the campaign. When this is checked, an automated process will begin automatically sending out campaign emails daily.
  • Set up the first mailing by setting the "Campaign 1 Look Back Days" field to the number of days since a cart is abandoned that the first email should be sent, and then choosing the mailing from the "Campaign 1 Mailing" drop down.
  • If using a second mailing, set it up by setting the "Campaign 2 Look Back Days" field to the number of days after the first mailing is sent that the second email is sent, and then choosing the mailing from the "Campaign 2 Mailing" drop down. If you are not using a second mailing, leave the "Campaign 2 Mailing" drop down set to "None".

The final step to enable this process is to submit a request to SoftwareKey support. See the bottom of Email Campaign Mailings for details.