Cross Product Marketing Mailings and Process
This is used to send marketing e-mails to customers who have purchased a specific product a specified number of days after purchase. You can conditionally choose to only send the mailing on their first purchase of the specified Product ID, and you can also choose not to send the email if they've already purchased the other product being marketed.
Mailing Parameters
This mailing supports the following search and replace parameters:
- [varCustomerID] - The Customer ID.
- [varEmail] - The customer's e-mail address.
- [varFirstName] - The customer's first name.
- [varContactName] - The customer's contact name.
- [varCompanyName] - The customer company name, or the customer's first and last name if no company name is specified.
Mailing Sample Content
- Body (Text)
Thank you for purchasing (specific product here)!
You may also be interested in our new software product: (other product here)
You can purchase a license and use the following discount code for 10% off!
Discount Code: XXXXXX
(add purchase URL here)
The discount code would be optional and configured separately.
How to Send
This mailing is sent through the Cross Product Marketing Daily Process.
SOLO Server Shared and Dedicated URL authors will need to contact support@softwarekey.com to set up and enable this process.
Daily Process Input Xml Elements
The Input Xml for this process includes the following elements:
- MailingID
- The Mailing ID of the mailing to be sent out. See Creating Custom Mailings for details on configuring custom mailings, and see above for the supported search and replace fields.
- AdminEmail
- Optional email address to send a summary notification email to. Note that multiple AdminEmail elements can be specified to send to multiple email addresses.
- NotifyOnNoProcessingData
- Optional True/False value which determines whether an administrative email notification is sent when no data was found to process. If omitted, the default is false.
- BCCAdminEmails
- Optional True/False value which determines whether the customer email notification is BCC'd to the AdminEmail emails.
- OverrideOfferProduct
- Optional True/False value which determines whether to override the Notify Product setting on the customer record. If omitted or set to false, emails will only be sent to eligible customers with the Notify Product setting enabled, while if set to true, all eligible customers will receive an email regardless of the Notify Product setting.
- DaysBack
- The number of days in the past to look for invoices to send the emails for. For example, specifying a value of 7 will send notifications to invoices which were entered one week back.
- PurchasedProductID
- The Product ID of the product the customer must have purchased.
- OfferProductID
- The Product ID the marketing offer pertains to. If a customer already owns this product, they will be excluded.
- FirstPurchaseOnly
- True/False as to whether to only send the emails to customers on their first purchase of the PurchaseProductID.
- FilterOfferPartners
- Optional True/False value as to whether to only send emails to customers with Notify Partners enabled rather than the Notify Products.