Trial Tracking Overview

Instead of placing a direct trial download link on your website, you can utilize trial tracking to build your ROI.

SOLO Server can provide this add-on service for tracking trial downloads, sending teaser emails to customers who have requested a trial, and other useful features. The trial download can be located anywhere, so you do not need to provide us a copy of the installation file. The trial tracking service offers the following features:

• Contact and demographic information can be collected from the user and stored in the SOLO Server database.
• Using a combination of a tracking cookie and email matching with existing customers, SOLO Server can tie trial downloads to online purchases, allowing conversion rates to be calculated.
• A welcome email can optionally be sent to the customer at the time of trial request. To ensure the user submits a valid email address, you can include the trial download link in this email sent by SOLO Server.
• A follow up teaser email can optionally be sent to customers who do not purchase a specified number of days from the initial download.
• Trial download information can be viewed per customer on the customer details page, allowing you to calculate marketing information such as how long a user evaluated the product before purchase, whether they purchased after a teaser email was sent, etc.
• Several reports are available to analyze trial downloads and conversions:
  • Trial Conversions Report
  • Trial Download Log Report
  • Trial Download Summary Report
• Trial installation information can be monitored. See Monitoring Trial Installation.